Part of the process in any social media marketing strategy should involve an audit of some sort to determine the starting place, the “where we are” as opposed to “where we want to be.”
An audit is a great starting point. Simply select a few brands who are either competitors or industry leaders. If you are just getting started using social media for business, then check out this informative break down of the most popular platforms in use today.
In this audit you can learn the general process of what to look for when evaluating a social media presence. The information presented was used for a class assignment, but I strongly urge you to check it out, as it is prepared professionally.
Follow this link to a PDF of the social media audit.