Video streaming apps have been the new frontier for all network companies who are losing cable customers. There is a lot of competition between the streaming apps to have original content that people actually like. A new video on demand streaming app, called FullScreen, actually began as a YouTube channel and grew. The following analysis and presentation will offer deeper insights into why we think FullScreen will succeed, as well as some difficulties they will face. We take a deeper look at the streaming industry to determine FullScreen’s niche.